Bloodline initiative to help infants

The L V Prasad Eye Institute (LVPEI) entered into an agreement with NTR Memorial Trust to provide blood to LVPEI’s patients as per the quantity required. As part of the retinoblastoma week, Tollywood actor Nara Rohit inaugurated the ‘Bloodline’ blood donation drive and encouraged the public to come forth and donate blood for a cause.

The main beneficiaries of this initiative are children below the age of five who are suffering from eye cancer and also the non-paying patients at LVPEI. NTR Trust Blood Banks will provide blood completely free of cost (i.e. without the processing charges) to needy children who undergo eye operations at LVPEI.

Inaugurating the Bloodline initiative the actor said, “I am proud to be associated with such a noble initiative. I deeply appreciate the collaboration and urge all my fans and the public to join the noble cause of blood donation for the benefit of needy children suffering from eye cancer. I will do my best to promote the Bloodline initiative in Vijayawada and Visakhapatnam too when I tour there for the publicity of my new film ‘Asura’.”

Dr Gullapalli N Rao, founder, LVPEI, said, “High-quality, comprehensive eye care that is equitable and sustainable is the aspiration of all involved in eye care. Proper planning together with implementation, using appropriate infrastructure, well-trained human resources, and efficient operating systems can yield the desired results.”