Charminar to be switched off during Earth Hour 2018

Hyderabad: Earth Hour 2018 will be celebrated on Saturday from 8:30 to 9:30 pm, local time. As skylines around the country go dark, thousands will unite across the world to celebrate WWF’s Earth Hour and take a stand against biodiversity loss.

The Rashtrapati Bhavan, the India Gate, the Red Fort and other prominent landmarks in India will switch off their lights in solidarity as individuals, communities and organizations across the country will come together to Give Up on habits and practices that are environmentally detrimental and deliver on their potential to build sustainable lifestyles, reduce their footprint and inspire positive action for the planet.

WWF’s Living Planet Report 2016 revealed a 58% decline in global populations of fish, birds, mammals, amphibians and reptiles between 1970 and 2012. It’s a clear sign that we are pushing our planet beyond its ability to sustain us. We are consuming natural resources at a rate 1.6 times higher than the earth can support.

It is to address this that WWF-India is launching the #GIVEUP TO GIVE BACK initiative, starting Earth Hour 2018. The campaign aims to inspire organisations, institutions and individuals to make the choice to curb some habits, practices and lifestyles, burdening both our lives and the environment and inspire them to choose alternatives to Connect to Earth.

The Give Up initiative starts conversations at different levels and for different agendas and is a lens and tool that organizations can use for shifting organizational culture and behavior change, for economizing operations and reducing costs. This is the choice to consume smart and ensure that the things we own don’t own us.