Corporate executives take part in 'The Signature Ride'

Bengaluru: Several of Bengaluru's top corporate executives took part in the 40-kilometre fun cycle ride, titled 'The Signature Ride', hosted by the Brigade Group on Sunday. The 'Signature Ride' was held for a special social cause, wherein the Brigade Group made a donation on behalf of the cyclists to the India Cares Foundation to procure bicycles for less fortunate children. This bio-secure, GPS enabled ride was flagged off by Bhaskar Rao, ADG of Police, Internal Security, in the presence of Nirupa Shankar, Executive Director, Brigade Enterprises at 7:00 am from Brigade Golden Triangle.

Speaking on the occasion, Bhaskar Rao said, "My sincere thanks to Brigade Group for organising this 'Signature Ride' and bringing the cycling community together. We still need to be very careful, because we have not really left the pandemic behind. As a policy maker and regulator, I have seen that the cycling community in Bengaluru is growing in numbers and the day won't be very far off when, by sheer numbers we will overtake both Paris and Amsterdam. I urge all participants to keep in good condition mentally, physically, psychologically and emotionally and enjoy the 'Signature Ride'."

Commenting on the initiative, Nirupa Shankar said, "The on-going pandemic has shown us the importance of focusing on our health. Cycling is a hobby a lucky few have had the chance to pick up during the lockdown, if not earlier. The Group will make a contribution on the participants' behalf to India Cares Foundation, which will use the funds to procure bicycles for less privileged children living in villages in and around Hoskote, allowing them to reach their schools quicker. Being socially responsible is one of Brigade's core values and we are excited to find new ways to abide by this."

The route was expertly planned such that it took participants in and around the Hoskote countryside with multiple checkpoints set up along the route to provide water and essentials to the cyclists. Flags and road signages were also set up to indicate directions, turns and road humps, right from the flag-off point, Signature Towers. "Thanks to this initiative students who get these cycles will not only improve their physical fitness but also enhance their health, mental abilities, get better focus on education as they get to school on time. They will no longer have to walk two to three kilometres." said Meena Dave, CEO, India Cares Foundation.