Flipkart announces 'FlipMarch' to rope in Army veterans

Bengaluru: Flipkart, India's homegrown e-commerce marketplace, has announced its collaboration with the Armed forces with the launch of 'FlipMarch' initiative to onboard ex-Army personnel across its value chain. As part of the initiative, Flipkart has partnered with the Army Welfare Placement Organisation (AWPO) to identify and onboard selected candidates in roles across the organization.

Under this initiative, selected personnel will be offered customized induction, sensitization programs, and curated learning programmes to enable a seamless transition and help them learn the nuances of the various corporate job roles. Flipkart's hiring of ex-servicemen will help provide opportunities to new career paths and offer more options post retirement.

Commenting on this initiative, Krishna Raghavan, Chief People's Officer, Flipkart said, "Flipkart is a socially responsible organization which works towards the development of the society and its stakeholders. We have several ex-members of the Armed forces leading important charters here at Flipkart, and we are delighted to announce FlipMarch to take this initiative ahead. The loyalty, discipline and risk-taking ability of the members of the Armed forces are of great value to Flipkart and will play a crucial role in building a robust organization".

Major General Deepak Sapra, Managing Director, AWPO said, ""This partnership brings together two influential service providers serving the nation - a leading homegrown e-commerce marketplace and another providing opportunities to Indian Army Veterans. This agreement between Flipkart and AWPO also exemplifies the dedication of both the organisations in leveraging each other's strengths and providing meaningful opportunities to the army veterans. We look forward to a continued relationship with Flipkart."

According to AWPO, over 50,000 personnel retire every year in the age bracket of 30-40 years who are well trained in multiple aspects of logistics, workforce management, crisis handling, making them an ideal choice for large organizations.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart said, "Flipkart understands the importance of bringing together stakeholders as we move ahead in building a more responsible corporate culture. The inclusion of ex-Army personnel in our workforce stands as a testimony to our commitment towards the armed forces and will set the tone for a long-standing relationship. Their assimilation into our value chain will enable us to become more agile with their ability to make quick decisions and deliver results in a constantly evolving environment."