Amazon.in bets on vernacular, voice, videos to boost sales

New Delhi: Amazon.in on Monday said it is focusing on three areas -- vernacular, voice and video -- to help merchants connect better with customers and increase their sales.

Amazon India Vice President Seller Services Gopal Pillai said its seller base in the country has grown to over 5.5 lakh, and the company continues to work on a number of initiatives to bring more small and medium businesses on its platform.

"We continue to focus on 3 Vs - vernacular, voice and videos to help sellers. We provide support in five vernacular languages for them, and are working on growing that," he said without disclosing more details.

Amazon.in is locked in a bruising battle for market leadership in India against Walmart-backed Flipkart, which is also working on bringing more small and medium businesses on its platform.

Earlier on Monday, Walmart announced that it will open 25 institute hubs in India over the next five years.

These hubs will train 50,000 entrepreneurs from the micro, small and medium enterprises (MSME) sector and are part of Walmart's "long-term commitment to India", Walmart International President and CEO Judith McKenna said.