APAC firms adopt mobile-first mindset: Study

New Delhi: Nearly 58 per cent of leading organisations in the Asia-Pacific region -- especially in India -- are investing in mobile-based technologies to enhance front-line workers' productivity and customer satisfaction in field operations, a new study said on Tuesday.

While equipping front-line workers with enterprise mobile devices remains a priority to stay competitive, up to 44 per cent of the organisations view mobility investment as a top priority, said Zebra Technologies' study on the "Future of Field Operations" in the Asia-Pacific region.

"Driven by the acceleration of e-commerce along with customer's heightened expectations and more focus within companies on differentiating service levels, the field operations industry is rapidly adapting the way it looks at its mobile technology investments," said Tan Aik Jin, APAC Vertical Solutions Lead, Manufacturing and Transportation & Logistics, Zebra Technologies, a global leader in providing solutions and services to enterprises.

The 58 per cent organisations are fast expanding mobile technology to enterprise-wide use which would reach 97 per cent adoption by 2023.