Artimas Fashions ties up with Virat Kohli brand

Kolkata: Artimas Fashions, a subsidiary of listed hosiery firm Lux Industries, has entered into a tie-up to manufacture and market a male innerwear brand, promoted by Indian cricket captain Virat Kohli.

Initially, the 'one8' brand would be available on e- commerce platforms, after which retail-channel sales would follow, Nischal Puri, the MD of city-based Artimas Fashions, said.