'Back to Valley' to revive tourism in Kashmir

Srinagar: The Centre is launching the 'Back to Valley' programme to give a major boost to tourism in the Kashmir Valley.

This will be the first major push by the government to revive tourism in Kashmir after the scrapping of Article 370.

As part of the 'Back to Valley' program, the Tourism Ministry has asked Federation of Indian Tour and Travel Association to aggressively campaign for reviving Kashmir tourism, sources said.

The state Tourism Department has also chipped in by organising road shows in state capitals for boosting valley tourism which has seen a sharp decline since repealing of Article 370.

The tourism department plans to engage with major tour operators of the country.

"We will be doing road shows from November," a senior official of the Tourism Department said.