Blue Star launches new AC with purifier

New Delhi: Blue Star Limited launched here its 5 Star inverter AC with in-built air purifier not only to deliver powerful cooling during summers, but also to simultaneously purify the indoor air, here on Wednesday.

Speaking to the Press at a conference held at Delhi, B Thiagarajan, Managing Director, Blue Star Limited, said, "considering that summers in India are severe, and that air pollution is also a matter of serious concern in most metros, this single product which serves the dual purpose of cooling and purifying at the same time is definitely expected to gain significant traction, especially in the residential and light commercial segments, in the coming months.

Although in-built, the air purifier can also function as a standalone unit during winters without switching on the machine's compressor, thereby ensuring low electricity consumption as well."

Powered by the unique Contact Microbiocidal Anti PM 2.5 Technology, this AC is proven to remove harmful pollutant particulate matters such as PM 2.5 with a reduction efficacy of 99.39 per cent.

With a unique double stage fortified filtration mechanism, it can efficiently tackle micro-organisms, such as bacteria and fungi floating in the indoor air environment, with an efficacy of 99.999 per cent.

The SensAir Technology used in this air purifier continuously senses the indoor air quality and speeds up the air purification process automatically when required.

Real time monitoring is enabled in this AC through an LED display indicator.

The maintenance cost of the air purifier is also negligible as the key filter operates on the unique Contact Microbiocidal Filtration Technology making it easy to wash and does not require regular replacement, unlike the multi filters in typical air purifiers which have to be regularly replaced, the company said in a statement.