BMW updates X1 for India at 35.9 lakhs

New Delhi: German luxury automaker BMW on Thursday launched the updated version of its entry level sports utility vehicle X1 in India, priced between Rs 35.9 lakh and Rs 42.9 lakh (ex-showroom).

Produced at the company's Chennai plant, the model is available with BS-VI compliant diesel and petrol powertrains mated with seven and eight speed automatic transmissions. The petrol variants of the model are priced at Rs 35.9 lakh and Rs 38.7 lakh, while the diesel trims are tagged at Rs 39.9 lakh and Rs 42.9 lakh (all prices ex-showroom).

"The entry-level premium segment, where X1 is positioned, is supremely critical for us as around 33 per cent of our business comes from this vertical alone," BMW Group India President and Chief Executive Officer Rudratej Singh said.

The strategic opportunity for the company that the X1 delivers is extremely critical and pivotal because it is the entry point for upgrade, he added. "So this (X1) is absolutely critical for our long-term strategy as well as immediate business results," Singh said.