Continental launches new coffee flavours

Hyderabad: City-based Continental Coffee has launched four new flavours of three-in-one premix coffee under the brand 'THIS'.

Encouraged by the response to the brand launched last year as well as consumer trends, 'THIS 3 in 1' premix coffee will be now available in four flavours including Hazelnut, Cappuccino, Mocha and Caramel.

The new products will be available in 22g sachet priced at Rs 20 and each box will have six sachets. The company is one sachet free if a consumer purchases five sachets.

These will be available across leading e-commerce platforms like Amazon, Flipkart, Big Basket etc. The company also plans to cover all the major supermarkets and select Kirana stores throughout the country.

Preetam Patnaik, company's Head of Marketing, said: "The cafe culture is on the rise as young millennials are exposed to a variety of coffees.

Add to it, the hectic lifestyle is making them choose convenience in the products that they are consuming. Keeping this in mind, continental coffee thought of giving cafe like coffee that can be prepared in a jiffy".