Digital marketeers see spike in sales

New Delhi: During the time of Covid-19 pandemic when most of enterprises have cut down on traditional marketing and publicity spend, the scope of digital marketing has increased manifold as target audiences are home in social distancing times and remaining online for more hours has become the new normal, some leading digital marketers said on Thursday.

While lockdown has done serious damage to a lot of businesses, there are some for whom it has become an opportunity and digital marketing agencies are one of them. "With the world being connected via Internet, things were gung-ho in the digital marketing world using the right digital strategies to reach out to people," said Kapil Jain, founder of Graphitto, a Mumbai-based digital agency.

"For the survival of business operations, we are considering each and every step about our future business operations, including burn-rate, debts servicing cost, sales forecasts, supply-chain challenges, team headcount reduction, and optimizing capital spending," Jain added.

According to Sudhanshu Kumar, MD of Digital Sukoon digital marketing agency, they are in a relatively better position to withstand the lockdown impact.

"We used the time really well and understood the fact that lockdown is going to increase consumption of data in India and we had to put our clients where the audience was. We managed to bridge the gap with all the hard work from our teams while adhering to the norms," said Kumar.

Digital Sukoon is handling digital promotion for Prakash Jha Productions, Rohit Shetty Pictures, Pooja Entertainment and Panorama Studios, among others, along with artists and popular influencers.