Godrej Interio expanding in South India

Hyderabad: Godrej Interio, India's leading furniture brand, is strengthening its presence in the office furniture segment in the southern region. Adding to innovations in its extensive catalogue, Godrej Interio has launched its first Social Office experience center' in south India.

The 4,100-sft experience center in Kondapur near Hitech city, has been created to give a first-hand experience of the social workspace.

As part of expansion plan for south India, Godrej Interio chose Hyderabad owing to its presence of a large working population. The contemporary workforce also prefers spaces that not only give a productive, enjoyable work life, it also provides an opportunity to socialize with colleagues during and after work, said Anil Mathur, Chief Operating Officer, Godrej Interio.

"The market for social office is still at the nascent stage and is pegged at Rs 200 crore. With an expected growth rate of 12 per cent CAGR, we expect organizations to soon pick up the trend of social office in the years to come.

It has been a growth driver for us for the overall turnover of Rs 1,500 cr in 2019-20 with an expected growth rate of 20 per cent year on year," adds Mathur.

A recent study on work space and ergonomic research by GodrejInterio reveals that how the transforming nature of work and a younger workforce are altering workplaces, from pure 'work hubs' into 'social hubs'.

In the office furniture segment, Hyderabad contributes 45 per cent to the brands overall southern market revenue.