Hindalco-backed ABCAI to promote aluminium cans

Hyderabad: Hindalco Industries Ltd, the metals flagship of diversified Aditya Birla Group, formed a consortium with aluminium can manufacturers, Ball Beverage Packaging (India) and Can-Pack India, to promote the use of aluminium cans in beverage packaging.

The consortium, Aluminium Beverages Can Association of India (ABCAI), aims at building sustainable aluminium beverage packaging practices to bring about a quantum positive impact on business, environment and society.

"Aluminium as a packing medium offers significant advantages across the lifecycle including transportation, storage and disposal.

Being infinitely recyclable, a used can is able to return to the shelf as a new can in just 60 days. Further, an aluminium can weighs just 15 grams whereas a glass bottle, on an average, weighs over 200 grams.

Trucks carrying cans are able to transport twice as much liquid as a truck loaded with bottles with much lesser leakage or breakage," Prakash Nedungadi, Group Head, Consumer Insights & Brand Development, Aditya Birla Group, told the media here after announcing the consortium.

All these advantages make aluminium beverage packing ideally suited for the fast-growing Indian beverage market.