Mahindra bets on festive season for better sales

Hyderabad: Homegrown automaker Mahindra & Mahindra Ltd (M&M) on Friday announced discounts up to Rs 1.15 lakh on its passenger vehicle models to push up its sales in Telangana and Andhra Pradesh.

These offers are available on BS IV-compliant diesel models, including Mahindra XUV, Alturas G4, Marazzo. The benefits include vehicle exchange and upgrade bonus, cash discount, free insurance & accessories (depending on the model).

The automaker is also gearing up to launch BS VI models which are mandated by the government from April next year.

"The special offer aims to make the festive season special by rewarding customers and boosting consumer sentiment.

The offers are available on the company's range of passenger as well as commercial vehicles," Vikram Garga, Vice President - Marketing, Automotive Division, Mahindra & Mahindra, told the media here after announcing the discount offer.

He further said: "Telangana and Andhra Pradesh are key markets for us as Mahindra enjoys 15 per cent market share in passenger utility vehicle segment here. Further, the two sates account for six per cent of our total sales".

He said that Mahindra registered three per cent upswing in sales in Telugu states even though automobile sales declined across the country.

In the commercial vehicle segment, the recently launched Bolero City Pik-Up received good acceptability from consumers and has a 43 per cent market share in the large pickup category, he added.

The automaker has over 470 touchpoints across AP and Telangana. It has a large manufacturing facility at Zaheerabad in Telangana, where it makes tractors, utility vehicles and pickups.

Replying to a query, he said Mahindra expects sales to pick up during the festive season.

"We expect our sales to come back on growth track during this festive season which lasts for two months," he maintained.