Malabar Gold launches new campaign

Hyderabad: Malabar Gold & Diamonds, one of the largest gold and diamond retail chains of the country, has rolled out the 10th edition of its immensely popular Brides of India campaign with a special theme song titled #ShowTheWay featuring its celebrity brand ambassadors Alia Bhatt and Anil Kapoor along with brides from different regions of the country.

The Brides of India 2023 theme song elegantly shot in a 3-minute video has been penned by prominent scriptwriter and lyricist Juhi Chaturvedi and composed by talented music director Kingshuk Chakravarty. The music video of the song was shot by Bollywood director Kookie Gulati. The campaign was conceptualised by the creative agency Rediffusion.

The company has also launched a special Brides of India 2023 e-brochure and also created Digital Lookbooks with the aim of helping prospective brides explore bridal looks from its wide-ranging bridal jewellery collections. MP Ahammed, Chairman, Malabar Group said, “The new campaign has emerged as a trendsetter among the new-age brides.”