Mastercard launches new payment feature

New Delhi: Global payment solutions major Mastercard on Tuesday launched a card payment feature that will allow customers to do uninterrupted transactions while shopping online.

Identity Check Express is the next generation, mobile first authentication solution that will eliminate unnecessary friction and enhance security of online transactions without the need to be re-directed to a third website to complete the payment process.

The new feature was showcased at the Global Mastercard Cybersecurity Summit, held for the first time in India, which uses device intelligence and behavioural biometrics, with the latest EMV 3-D secure and FIDO authentication standards to deliver an uninterrupted mobile payment experience.

The solution will help eliminate unnecessary friction and enhance the security of online transactions, it said.

Mastercard, citing its analysis, said up to 20 per cent of mobile e-commerce transactions are abandoned mid-way.