Mebaz signs Kiara Advani and Vijay Deverakonda as brand ambassadors; launches wedding campaign

Hyderabad: Family Indian wear brand, Mebaz, from the house of Manyavar, today announced the launch of its latest wedding campaign with Bollywood's glam-diva Kiara Advani and Tollywood's heartthrob Vijay Deverakonda. Launched through two television commercial films, the duo will be seen donning Mebaz's latest wedding-collection across print, outdoor, digital campaigns. Through the move, the brand hopes to widen its appeal amongst the millennial populace of the country.

Following the outstanding success of the Telugu movie Arjun Reddy and its Bollywood remake Kabir Singh, Vijay Deverkonda and Kiara Advani (respectively) have won over the box office and millions of hearts. Recognized as the next generation actors, the duo with their impeccable charm and beauty have won everyone's hearts across the industry and social-media. The stunning and graceful Kiara Advani, also known for her style and acting prowess has become a household name; while Vijay, with his smouldering looks and brooding charm has won over the audience repeatedly. Together, the duo shares dynamic, youthful energy that resonates with the brand's ethos and its key message.

Commenting on the launch of the campaign, xx, said, "We are delighted to have Kiara and Vijay as the face of our brand as well as our latest wedding campaign. Their playful and endearing energy resonates well with the charm of young love. Mebaz is all about families and the joy that togetherness brings about. The latest collection mirrors our brand value and celebrates the true essence of enjoying festivities with our loved ones. We are excited to see the journey unfold as both of them together exemplify the youthful spirit of our brand."

Talking about the association, Kiara Advani, said, "I have always believed that Indian wear looks good on everyone, it doesn't matter where you are from or who you are, you'll always look spectacular with Indian wear. Hence, I was excited when I got a chance to endorse one of my favourite Indian wear brands in the country. An additional factor in joining the Mebaz family was the chance to team-up with VIjay, I have loved his work and so pairing with him was really incredible. We have all been to wedding functions where our eyes are locked and we feel giddy around someone, their clothes and appearance. The campaign brings forth the same excitement that new beginnings and new love brings with it."

Talking about the campaign, Vijay, said, "My personal inclination on fashion has always been towards Indian wear. I am extremely happy to have had the chance to work with one of the most sought after Indian wear brands, Mebaz, on their latest wedding campaign. It is a beautiful campaign that shows the innocence and playfulness of young love during family celebrations and occasions. Kiara is a stunning lady and I am glad that I shared the screen with her, hopefully, the audience will love us as much as loved shooting the campaign."

Mebaz's latest wedding collection expresses individuality via style that is affordable, durable and fits for all occasions. Follow the promo on Instagram