Parle Agro to strengthen its Beverage Business on e-commerce platforms

In a strategic long term move to scale their beverage business, Parle Agro is leveraging multiple e-commerce platforms to create rewarding business opportunities for itself and its partners. For the purpose, the company is collaborating with e-commerce players across the length and breadth of the country to strengthen its business as well as create significant business opportunities for the e-commerce partners.

Parle Agro is a pioneer in the Indian beverage industry. At present, the beverages category contributes a low single-digit number towards the overall e-commerce business.

With this move, Parle Agro aims to help increase the contribution of beverages to the overall e-commerce business from the current minor share to a 15% contribution. The brand also has plans to introduce special SKUs and brands for this segment to cater to distinctive consumer needs. Thus, while strengthening its own leadership in the category, Parle Agro will also help e-commerce platforms capitalize on the beverage business.

Parle Agro has partnered with leading e-commerce platforms like BigBasket, Grofers, Milk Basket, Flipkart supermarket and Swiggy. Tie-ups with Amazon, Zomato, Super Daily and Grocio to name a few, are on the anvil.