Pent-up demand becoming more sustained: Kia Motors

Emerging almost unscathed from the Covid impact, automobile major Kia Motors India sees the pent-up demand becoming more sustained and predictable now, which is expected to drive growth.

In a conversation with IANS, the company's Vice President and Head Sales and Marketing Manohar Bhat said: "Kia has been in India for a year now and in this duration, we have closely observed the functioning of the Indian market. Although it is a very short time period to exactly predict the demand."

"We are learning from our experiences every day and I can say that pent-up demand is now more sustained and predictable than when we started."

The company's performance can by gauged from its September sales numbers. It registered the highest-ever domestic sales since entry into the Indian market, with 18,676 units in September 2020.

The biggest contributor in the company's sales was its recently launched compact SUV Sonet which recorded 9,266 unit sales in just 12 days.

"Till now, we have received almost 35,000 bookings. With a strong product like Sonet, we were expecting such feedback from the Indian consumers," he said.

Kia's first product for India, the Seltos recorded 9,079 unit sales.

"Due to Covid-19, various industries and businesses have been witnessing a slowdown period and have been adversely affected in the last few months. However, post zero sales in the month of April; we have witnessed a shift towards revival and recovery in the automobile industry," he elaborated.

"With an increase in sales and demand of our products, we have now observed a steady month on month growth with our existing range of products."

Similarly, in August, the company had registered healthy sales figure. It had sold 10,845 units which represented 74 per cent YoY growth along with 1 lakh unit sales of Seltos in less than a year's time.

In July, Kia became the fastest automaker in India to reach the historic milestone of 1 lakh cumulative sales with two products Seltos and Carnival in just eleven months since its first car debuted in the country.

"The automobile industry is on a revival phase from a few months now where we have seen a surge in sales numbers across brands. At Kia Motors India, we have had good momentum for a few months and are moving towards a quick recovery in the industry," Bhat said.

"With our three strong product offerings, we are optimistic about driving further growth for the brand."