Samsung eyes 65% share of premium smartphone market

New Delhi: Tech giant Samsung on Tuesday said it is confident of cornering 65 per cent market share in the premium smartphone segment (Rs 30,000 and above) with the launch of its flagship Galaxy Note 10 and 10+ in India.

The company, which competes with the likes of OnePlus and Apple, in this segment, said in the first half of 2019 (January-June), its market share was at 63 per cent in value terms in the premium category (as per GfK data).

"We had 52 per cent value market share in the premium segment in 2018. This rose to 63 per cent in H1 2019," Samsung India Senior Vice President and Head of Marketing, Mobile Business Ranjivjit Singh told.

He added that by the year-end, the company is confident of expanding this share further to 65 per cent and above. "The premium category, estimated to be about Rs 15,000-20,000 crore, is growing at about 9-10 per cent.

We are growing at strong double digits and expect to grow at over 20 per cent," he said.

Apart from the Note series, the company's lineup in the premium category includes Samsung Galaxy S series and A80. He said the Note 10 series has powerful flagship devices that will take the productivity and creativity of millennial users to the next level.

"For the first time ever, Galaxy Note10 comes in two sizes, so consumers can find the Note that's best for them.

It has an enhanced S Pen that converts handwriting to digital text, and enhanced Samsung DeX for PC and link to Windows for all meeting productivity needs of the customers," Singh added.