Samsung India targets 34% TV market share

New Delhi: Samsung India is aiming to increase its market share in the TV segment to 34 per cent in the upcoming festive season (October-November), a company official said.

The company expects to increase its market share in the large-screen TVs by selling three times more QLED TV this year as it witnesses a strong momentum in sales.

Besides, to consolidate its position further in the large screen and premium segment of TV, Samsung has introduced a range of three QLED 8K TVs priced at Rs 10.99 lakh (75 inch) and Rs 16.99 lakh (82 inch).

While the 98-inch screen size QLED 8K TVpriced at Rs 59.99 lakh, will be made on prior orders, the price of the 65-inch TV will be announced shortly. Samsung has also recently launched 12 QLED 4K TVs in the market.

"Our overall market share in the TV segment is about 30 per cent, which we intent to take to 34 per cent by festive season which is October-November," Samsung India Consumer Electronics SVP Raju Pullan said.

"With the launch of these 4 models, QLED 8K and 12 model of QLED 4K, our intent is to take market share from the current 47 per cent in 55 inch and above to 55 per cent," he said.