Snapdeal bets big on seller base

Hyderabad: Snapdeal has no plans to introduce private labels as it would go against the interest of the registered sellers on the platform, said an official.

Snapdeal SVP (Corporate Affairs and Communications) Rajnish Wahi said currently the company added about 50,000 sellers to its platform last fiscal and now has a seller base of about five lakh across the country.

Stating that the company is focussed on reaching out to customers in tier-II and III cities by offering appropriate products and pricing, Wahi said: "We are putting together merchandise that is relevant for consumers in tier II and III cities.

These customers were looking at certain price range. If customers find what they want and if they find ample choice they will from tier-II and III and beyond.

So we are expanding the relevant selection for them by getting a lot more sellers who understand that."

Noting that Andhra Pradesh and Telangana have a huge base of sellers on Snapdeal, he said those in Kadapa are the highest sellers of general medical equipment like thermometers BP and heart rate monitors and diabetic care products on the platform.

Kurnool-based sellers sell large quantities of smartwatches, bluetooth devices, cable charges, speakers, headphones and earphones while Hyderabad dealers sell more of computer accessories.