Tata Consumer Products Limited launches Shuddh iodized salt

Hyderabad: Tata Consumer Products Limited (TCPL), India's most trusted FMCG company, has launched "Shuddh By Tata Salt'', an iodized salt brand.

The product has hit stores in Telangana and will soon be available across other markets. According to the National Family Health Survey (NFHS-5) conducted by International Institute of Population Sciences (IIPS), states such as Karnataka, Telangana, Andhra Pradesh have the lowest consumption of iodized salt in the country.

Shuddh By Tata Salt provides high quality iodized packaged salt to consumers in such markets. It addresses the potential health concerns which arise due to the consumption of lowquality salt and provides health benefits of using iodized salt in diet.