Tupperware opens 2nd exclusive outlet in Hyderabad

Hyderabad: Tupperware, a food storage and serving solutions brand announced the opening of its exclusive outlet at Sarath City Capital Mall in Kondapur, Hyderabad. The launch is in line with brands recent announcement to pursue a multi-channel strategy.

Tupperware had launched their first exclusive brand outlet in the city at Irrum Manzil Mall in August. The US-based brand said that Hyderabad market being an IT-centric city, is home to many millennials who are living a fast-paced lifestyle, and presence at such a location will give impetus to the brand's consumer outreach.

Deepak Chhabra, Managing Director, Tupperware India, said: "In today's digital world, increasing customer access to our products is a clear imperative. The addition of another outlet will help us address existing demand effectively, reach new customers and bolster our share of the market."

With a target to reach 35 million households, Tupperware plans to open over 30 exclusive brand outlets in 2019. The initial locations include Delhi, Mumbai, Bengaluru, Hyderabad, Surat, Ahmedabad and Pune. On the e-commerce front, Tupperware informed that all the products will be available on their official brand portal and also will be listed on Amazon and Flipkart.