Anushka banks on content

Actress Anushka Sharma is naturally "overwhelmed" with all the accolades her new production, the web series "Pataal Lok", has received. "I'm overwhelmed with the love and adulation that the audience and critics have showered on our labour of love 'Paatal Lok'. The success of 'Paatal Lok' is because of its content.

In today's day and age, superlative content is truly the most important yardstick and (her brother) Karnesh and I, at (their production house) Clean Slate Filmz, have always looked to give the audience something that they might have never seen before," Anushka said.

"As a producer who is also an actor, I have only tried to entertain through innovative, highly engaging and clutter-breaking storytelling," she declared.

Anushka, who stepped into film production in 2015 with 'NH10' at the age of 25, says she has brought her learnings as an actor at play.

"Karnesh and I realised quite early that content landscape was going to witness a massive change as we get more and more exposed to global content, and I have tried to bring my learnings on this as an actor at play with Karnesh at Clean Slate Filmz."