'Ponmagal Vandhal' trailer to be out on Thursday

A week before its formal release on Amazon Prime OTT platform, the trailer of Jyothika-starrer 'PonmagalVandhal' is scheduled to be released on May 21. The film has been awaiting release since March when the lockdown impacted it. Nevertheless, its delayed release has now become a record-breaking one and possibly a game-changer for filmi entertainment consumers in India.

With post-production activities already buzzing in many corners of Chennai, the Tamil film industry is now eagerly awaiting the permission for commencing shooting too, in a phased manner. There is an energetic feel to the film world folks and their activities as they are confident now of gradually coming out of this setback in the few months to follow.

What is going to be of interest is how the future ventures are going to decide their release mode. In 2019, the OTT platforms have seen more than 50 direct, original releases of leading banners. Hindi seems to be galloping ahead with multiple platforms for its content while the southern film industries are yet undecided.