Take Charge with Thums Up: Mahesh's new ad along with Ranveer Singh

Keeping thrilled and adventure at the core of its brand promise, Thums Up Charged is back with a brand new action-packed campaign taking the #TakeCharge series to next level. The new campaign exemplifies the uncompromising attitude and unshakeable self-belief that heroism is an opportunity in any given situation, no matter how challenging it is. For the first time, joining brand ambassadors Ranveer Singh (Hindi film) and Mahesh Babu (Telugu film) in action is model Diva Dhawan.

The duo team up as investigative journalists to take charge by unleashing their potential and pushing the boundaries. Directed by renowned filmmaker Abhinay Deo, the enthralling film has been shot in a desert on the border of Namibia and South Africa. #TakeCharge is a 360-degree campaign that will be active on television, print, outdoor and digital media with multiple consumer touch points across India.