Anushka to be trailblazer on OTT?

Undeniably, glam diva Anushka Shetty is all set to add another feather to her steaming up. Already, hailed as torch-bearer of women-centric movies, 'Arundathi' star is all set to become flag-bearer for OTT premiers in Telugu cinema.

"If everything goes right, talented Anushka will be become the first big Telugu star to have OTT premier with 'Nishabadham' this month to trigger a new trend of sorts.

Already, she has given freedom to producers to take a call on digital release few days ago," says an industry source. Despite co-producer and writer Kona Venkat of 'Nishabdham' has tweeted that 'theatrical release is our top priority.

If the situation isn't favourable for a long time then our alternative would be release on OTT platform," on Friday.

However, with theatrical release expected to extend beyond August, producers who got a fancy offer of Rs 30 crore from digital platform would soon announce a OTT release date and begin promotions to give a fillip to their new effort.

"Anushka will inspire her colleagues to try alternative options, instead of riding on theatre-phobia.

Probably, Keerthy Suresh with 'Penguin' and other stars may jump onto digital platform sooner than later," the source concludes.