Saaho - First Telugu Film to have Twitter Emoji

The promotions on social media are turning out to be key for the movies these days. Tollywood is a place where we give utmost importance to the promotions in all the mediums, at all the levels. Interestingly, there is a lot to talk about marketing strategies these days. The social media platforms Facebook and Twitter are also coming forward to help the films. Now, Saaho was given a special emoji on Twitter.

If we post something with like #Saaho, an emoji automatically turns up. Earlier, this feature was available for Hollywood and Kollywood movies but this is the first time that an emoji was given for a Telugu movie.

This feature was enabled this morning and a number of tweets are already been posted with the emoji. Saaho is the first ever Telugu movie to get a Telugu emoji and let us see if the producers of other movies too test this strategy.

Directed by Sujeeth, Saaho is releasing on 30th of this month.