A step towards awareness

On the occasion of 'International Month of Breast Cancer' an initiative of life size augmented reality has been utilized for creating awareness about importance of early detection of breast cancer.

Ushalakshmi Breast Cancer Foundation, a "not for profit" Breast Cancer Charity in Hyderabad will be taking the message of early detection into people's homes. This initiative was launched by PV Sindhu, who is also the first celebrity to be featured in this campaign.

With the help of Life size Augmented Reality, a star and indeed a doctor, can visit your home and interact with you. All you need to do is download the app. Once you open the app, by placing your phone over the corner space in your room, you will see a life-size image of the star or the doctor speaking to you, through Augmented Reality technology.

You would see your own surroundings in the phone, giving you an impression that the celebrity is right in front of you. The whole idea is to have a one-on-one interaction, without actually being there.

Addressing the media, PV SIndhu, Padma Shri awardee & World Badminton Champion said, "I commend Ushalakshmi Breast Cancer Foundation & its founder, Dr P Raghu Ram for championing this unique initiative that aims to take the message of 'Early Detectionof Breast Cancer' into people's homes through life size augmented reality technology.

Dr Raghu Ram and I were conferred the Padma Shri on the same day in 2015 and over the past several years, I have been actively associated with the Pink Ribbon Campaign that he has been championing in India.

I sincerely hope that many more lives would be saved through the awareness created by the Foundation with this remarkable technology. If my celebrity status can help achieve this goal, I would consider it my good fortune to have been associated with this very noble campaign."

Speaking on this occasion, Dr Raghu Ram, founder, CEO and Director of Ushalakshmi Breast Cancer Foundation and the President elect of the Association of Surgeons of India said "Over the past 12 years, the foundation has been working with missionary zeal through a number of unique initiatives in an endeavor to transform breast cancer from a "taboo" issue to a much commonly discussed.

My main focus is to take life size augmented reality technology to rural India where 70% of our population resides. Starting with my adopted village, Ibrahimpur, which is located in the remotest part of Medak district in Telangana."

Using this revolutionary technology people in the villages can be enlightenbed about the importance of early detection of breast cancer and create the much needed awareness amongst the underprivileged section of the population, which hopefully would save scores of lives through early detection, he added.