All for the safety of women

Volvo Car India flagged off an all women drive at Hyderabad. The show titled as 'Equal Vehicles for All' (EVA) is an initiative to promote gender equality.

The EVA initiative centres around safety for all and not just safety developed by testing the traditional 'Male Crash Test Dummies'.

Women have a different anatomy and hence different effects in crashes. And so, the cars are tested with female crash test dummies as well delivering safety for all.

The seats are ergonomically designed with 'whips' to reduce the whiplash risk for male and females by half. The side impact protection system (SIPS) relies on an intelligent structure to boost overall safety.

In fact, SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50 per cent for all passengers.

The gender equality does not stop just at product development; it is an integral part of their mission and culture.

It is also aiming at one-third of all leadership positions by 2025 to be females and has a healthy 24 per cent women workforce.

Sudeep Narayan, corporate communications director - Volvo Car India said, "We are very proud of our campaign to generate awareness about gender equality.

It is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025.

We have a healthy 23 per cent ratio of women globally and in India.

Our global EVA initiative involves creating a 'Female Crash Test Dummy', thereby delivering safety for all".