Beauty of Kashmiri embroidery

The Kashmir Collection, created for the Usha Silai label under the mentorship of Rohit Bal that was showcased at Lakmé Fashion Week in January this year, will be available at the designer's store in Defence Colony, New Delhi.

Usha Silai is the sustainable fashion label launched by Usha International in 2018 in consultation with IMG Reliance. This is the third collection under the Usha Silai label and reiterates Usha's commitment to preserving and growing local talent and crafts while creating a go-to-market platform for the women.

This collection by Rohit Bal is truly unique, in that, the women from Kashmir who created it raised the bar for themselves, learning new techniques and the finesse this collection demanded. As a person who is from Kashmir and understands life as it is there, Rohit Bal uses motifs, colours, cuts, and fabrics to bring alive its timeless beauty in his inimitable style.

Rohit Bal presents the "Guldastah" collection, which showcases the beauty of Kashmiri embroidery by the expert women from the Usha Silai Kashmir Cluster. He has used exquisite organic fabrics like cotton, silk blends, Chanderis, silk organzas, silks and velvets with motifs of magnificent flowers of Kashmir to reveal amazing Kashmiri craft.