Championing the gender equality

Ariel- the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry. With Ariel's latest campaign, sons #ShareTheLoad, their partnership evolved and together they encouraged men and women across 13 METRO Cash and Carry stores in India to be equal partners at home and eradicate the stains of disparity that exists in Indian households.

Joining the global brands to spread the message of equality was ace badminton player Jwala Gutta. She was present at METRO Cash and Carry store at Moosapet, Hyderabad, along with Whirlpool representative Anuj Goyal, Marketing Director, Whirlpool India, and together they emphasised on the need to teach sons to #ShareTheLoad so that they grow up to be equal partners to their spouse.

Driving parallels to her stellar Badminton career, Jwala spoke about how a Perfect Partnership is a result of synergy, having faith, and a balanced split of expectations.

Similarly, the perfect partnership at home is when men and women truly #ShareTheLoad and the distribution household chores is balanced. They stressed on how a perfect partnership is requisite to success, be it on the court or off the court. The event highlighted the need for everyone in the society to progress towards equal homes and that can only happen by eliminating the stains of disparity and gender biases.

Badminton player Jwala Gutta added, "I know a fair bit about partnerships on the court and off it and a good partnership requires both partners to be all in.

While today's woman can handle anything be it a basketful of dirty clothes or a legion of tough competitors at an International tournament, the men of today are often unable or unwilling to #ShareTheLoad with their partners when it comes to caring for the home.

I just want to tell Men of today that a great partnership is all it takes to succeed, be it on field or at home. So, pledge to #ShareTheLoad and be her perfect partner today and every day."