Contribution for women empowerment

India's film author, woman empowerment champion and film producer Twinkle Khanna has announced that she will be collaborating with Elbi India, the country's first ever philanthropic rewards-based subscription service, to launch several exclusive gifts and experiences for users to redeem in return for their charitable donations.

Twinkle becomes the latest A-list supporter of the Elbi India platform, which will see her provide exclusive products as part of an entirely unique and unprecedented reward system.

The collaboration will see Twinkle reunite with Elbi Co-Founder, Global Supermodel and Philanthropist Natalia Vodianova who she first met during the Vogue Women Awards in 2017, where Natalia was awarded Women of The Year and Twinkle with Opinion Maker of the Year.

Both Natalia and Twinkle have campaigned for a variety of important social campaigns, including menstrual hygiene awareness. Natalia supported the Pad Man Challenge for Twinkle's film production, Pad Man to tackle the taboos surrounding menstruation in India.

The proceeds of the ElbiDrop will go to WE, a non-profit organization that works with communities in Rajasthan to break the cycle of poverty through a program called WE Villages.

Through education, healthcare, clean water, food security and financial opportunity, WE Villages helps to achieve long-term sustainability in close partnership with each community resulting in lasting change and economic independence.

Speaking on the announcement, Twinkle Khanna said: "I'm so excited to be collaborating with Natalia and a platform as thoughtful as Elbi India.

Their work is a completely new take on charitable giving and I am honoured to be able to provide further incentives for the rewards-based system. I have always taken such an interest in the methods of different charities in the country and this is an exciting new development.

"This new, pioneering, form of donating is a breath of fresh air for the philanthropic sphere in India and provides a new way for people to get involved in supporting vital causes.

It's a unique way to create a platform and community for those who wish to positively impact society and gives millions the opportunity to share their passion for philanthropy. I'm very excited to see the impact it will have."