In the business of making philanthropy cool

Celebrity herself, and actor Arjun Kapoor's sister, Anshula Kapoor is all set to sail the entrepreneurial boat with the launch of her new venture Fankind, an online fundraising platform, which unites celebrities, fans and charities.

This unique platform gives fans a chance to experience a fun activity with their favourite celebrity, while supporting and fundraising for a charity. Experiences between celebrities and fans would range from playing paintball to baking to playing cricket, amongst others.

GiveIndia, one of India's most trusted online donation platforms, has been roped in as the philanthropy partner to help ensure that the donations raised for each charity are put to the best use.

The organization not only allows fans across the country to contribute for a noble cause and meet their favourite personality, but it also effectively donates 70% of the earnings to charity.

Fankind has already roped in big names like Varun Dhawan, Alia Bhatt, Youtube Sensation Prajakta Koli (aka mostlysane), Sonakshi Sinha to name a new. Influencers from the fashion and sports industry will also be joining the line up soon.

Excited about the launch of her new venture, Anshula Kapoor, Founder, Fankind said, "The vision of Fankind is simple; to make fans smile by giving them one of the best experiences of their lives, while raising money for multiple charities across the country.

With each experience, our aim is to be able to raise the goal amount of funding required by the NGO, to ensure that the defined micro-campaign can be implemented comprehensively and successfully. At the same time, we want to be able to deliver magical memories to the fan and make their entire journey with the celebrity as special as possible.

Currently, we are looking forward to working with more than 30 charities in the first year.It would be a big win for Fankind if we can take even a little bit of the pressure of fundraising away from the NGOs and help them better channelize their energy into doing good work and creating a positive change. The ultimate goal is to make people more open to the idea of philanthropy. In the colloquial sense, we make philanthropy cool. ''