Spreading positivity and sharing joy

Anushka Sharma and Twitter have come together to launch a unique campaign that promotes positivity. The initiative wishes to encourage people to speak about positivity and share their experiences about kindness and share their joy with one another.

Anushka Sharma and Twitter, in collaboration, wish to inspire the vast audience of the social media platform to talk about positive moments, thoughts and experiences.

Netizens can share their experiences with #HappyTweets, a specially curated emoji has also been introduced along with the initiative.

Anushka Sharma talked in detail about her latest campaign. She stated that platforms like Twitter have tremendous potential to tap into the inherent goodness of humankind and bring a social change.

The actor expressed that social media platforms have the power to generate conversations that can impact human thought and behaviour.

She added furthermore that the emoji being launched along with the initiative stands for her undying human spirit and kindness, also acting as a call for action for all the users of the platform.

Speaking about the partnership, Anushka Sharma said, "The #LoveAndLightProject is aimed at spreading all good things on the internet.

From highlighting goodness, to acts of kindness, to spreading happiness, to appreciating and accepting each other and promoting inclusivity, to creative collaborations, this project is looking to touch the lives of internet users through all things positive, uplifting, inspiring and humane.

Platforms like Twitter have tremendous potential to tap into the inherent goodness of humankind and bring across social change, as well as the power to generate conversations that impact human thought and behaviour.

I'm delighted that Twitter has partnered with #LoveAndLightProject to spread internet positivity. The emoji that is being launched by me stands for the undying human spirit of goodness and is a call to action for all internet users to use social media to bring the world closer, unite rather than divide and facilitate an exchange of thoughts, beliefs, cultures and ideas through collaborations.

I have always believed that through positivity and positive affirmations, the world will be a better place and our collaboration intends to bring focus to this constructive philosophy of life."