The unconditional love

Pedigree and Voot Studio partner for an unconventional campaign for motherhood Motherhood transcends beyond parenting just your kind. You can be a parent to a pet and experience the same unconditional love and joy. With this film, Pedigree collaborated and partnered with Voot Studio - The branded content wing of Viacom 18's Network VOD Platform to celebrate Mother's Day in an unconventional manner.

The 60 second film urges people to bring home joy by adopting a dog. The film's premise explores four new mothers who narrate first hand experiences with motherhood, while answering questions like how does it feel, why adopt and how has it changed you.

They narrate incidents in an emotional way making it seem that they are speaking about human babies. The film climaxes with the question – Shall we meet your baby; it is then revealed that the mothers are new parents to Indie-dogs.