Kokuyo Camlin launches an innovative Crayon to give the perfect grip to children and make their learning fun

Mumbai:  Kokuyo Camlin, one of the prominent stationery brands of India, yet again substantiate their commitment towards the betterment of children's overall development by launching 'Camel Child Grip Crayons', a one of a kind crayons, specially designed for toddlers to improve their fine motor skills and enhance grip development. This product was launched at a grand function held in Kidzania, R City Mall- Ghatkopar in the presence of a huge audience consisting of Kokuyo Camlin stakeholders, distributors, retailers, mothers, pre-school teachers, physiologists and special educators.

Camlin Child Grip Crayons helps toddlers to set free their creative side of the brain with its easy to hold design and attractive bright colors. The product also serves the purpose of stimulating brain development in children by improving hand eye coordination which in turn helps improve their handwriting skills in future. Parents don't have to worry as these are safe and toxic free which conforms to the international safety standards EN 71-3 and washable from non-porous surfaces. Kokuyo Camlin has put in 2 years of extensive research for the development of this product's design, colour and constituents, keeping in mind the physical as well as the psychographic attributes of Indian children.

Elated by the response from the audience Mr. Satish Veerappa, CEO- Kokuyo Camlin said:

"It gives us immense pleasure to bring this product to young kids aged around 3 years plus. Kids at this age are really trying to build their perception of the world around them and this product should be a useful aid in doing so. This apart from helping the kid to develop the necessary control on his/her grip, will also allow them to express their thoughts through the medium of colors and the paintings. We sincerely hope this product becomes a useful tool for teachers and parents in guiding and building the development of the child."

Commenting on the launch, Mr. Saumitra Prasad, CMO – Kokuyo Camlin said: "We are excited to launch Camel Child Grip Crayon which is a revolutionary crayon as it not only helps in a child to express through colors but also help the child in developing grip and fine motor skills. Since the product is also washable it will make the very first learning step more fun for both the child and the parents."

The product received overwhelmingly positive responses from teachers, special educators and physiologists and was praised for its design and grip which experts claim could also help in the cognitive development of children with special needs.