Cleaning Drive in Dana Pani Beach in Malad was concurred by DPIFF in support with MP Group

Dana Pani Beach in Malad witnessed a host of known personalities and volunteers who came forth for a Beach Cleaning Drive, on the 9th of February 2020. This drive was conducted as part of the CSR activity – Go Green Initiative brought about by the team of Dadasaheb Phalke International Film Festival Awards in collaboration with MP Group and cause partner Child Help Foundation. The event witnessed the presence of UN Environment's Champion of the Earth award winner Adv. Afroz as Chief Guest. Also, in attendance were Consul General of Norway in India - Ann Ollestad, Saba Khan Bigboss 12 Contestant, Students of schools and colleges from across Mumbai.

Abhishek Mishra CEO of DPIFF addressed, "We are grateful to be joining hands with Adv. Afroz Shah for 'The Beach Cleaning Drive', this saves the lives of marine animals and improves the beach ecosystem. It's been five years since we have pledged to carry forward the initiative of sustainable environment and we couldn't be more thankful for taking this forward with help of our team, partners and enthusiast volunteers". The cause witnessed more than 500 volunteers supporting the Team DPIFF. To better understand the types and amount of waste, Adv. Afroz Shah and team guided the volunteers. It was heart-warming to witness a young crowd who worked tirelessly to pick up trash under the blazing sun. Yash Jain, Creative Head at DPIFF said, "No one likes a dirty beach so, as the ocean takes cares of us we should take care of our ocean by keeping it clean and healthy." Also to the addition, Neha Singh – Marketing Director shared that "When we removed the plastic that was stuck on the branches and roots of the Mangroves it felt like we freed them from a bind". To conclude with MarCom Director Vinay Punamiya added: "Ocean need to be kept clean which is every individual's responsibility and to make sure it doesn't get polluted one should reduce the garbage at home".

Our partner for this event, MP Group greatly supported us in this noble cause. Abhishek Pathak, MD - MP Group says," This was an eye-opener activity conducted today under the supervision of Adv Afroz Shah. We shall strive to take up such initiatives to make Mumbai plastic and pollution-free."

DPIFF strongly believe in the thoughts of Mahatma Gandhi, "Be the change that you wish to see in the world".

This year, DPIFF will honour and pave tribute to the two most phenomenal legends of the nation, on the occasion of 150th birth anniversary of Dadasaheb Phalke Ji and Mahatma Gandhi Ji at 'Dadasaheb Phalke International Film Festival Awards 2020' on 20th February '20