All We Know So Far About the New Makeup Line of Lady Gaga
How ready are you to start this? But honestly, what can't Mother Monster do?! Not only is she a great singer, flawless dancer, amazing entertainer, and six Grammy's owner, a Golden Globe award, and an Oscar, but she's also on her way to adding beauty businesswoman to the list. Trendmood teased the news first, and the rumor is true according to the U.S. Patent and Trademark Office: Haus Beauty is on the way.
The information states that last February, Ate My Heart Inc. (which is reportedly the company of Lady Gaga) applied to mark the name. What song do you think she's going to name after one of her products? Here's what we know about the line so far: Lady Gaga probably subtly teased her upcoming makeup line release in a "73 Questions" video with Vogue in September 2018. When the host asked, "Can you disclose one of your secrets of beauty to me? "She answered "soon," I scream! Are you shouting? The name of Haus Beauty has officially changed to Haus Laboratories nine months later.
The site used to be HausBeauty.com for her products, but now it is redirecting to HausLabs.com. To be honest, "labs" sounds more like the style of Gaga. The site now has a simple Gaga-looking fierce AF landing page in some of the line's products along with a countdown clock to its July 15 preorder date and an email field so excited fans can get updates. Sign up TF to me! Haus Laboratories will include multi-use products for the eyes, cheeks, and lips in six shades, according to Business of Fashion. It's Stefani Joanne Angelina Germanotta if there's one person I trust to recommend some good eye shadow to me.
I mean, LOOK: Lucky for us, the works contain a full-color collection. A trio set of all three products will be available for $49, and since Gaga knows that without a glossy lip you can't go anywhere, she's making her own Haus Laboratories gloss concoction at $16. Because of the patent, she filed (I stopped counting at 70), the list of future product types is intense and includes things like cleaners, masks, oils, and all the color cosmetics you might think.
She gave the official first look at Instagram's line of cosmetics, and of course, it's full of neon, latex, and glitter: Okay, so it all sounds good, but now you're probably wondering where and how to surrender your hard earned dollars to this line of beauty. Great news: Mother Monster is so fond of her fans that she allows Amazon to sell the product line. With Prime free shipping, Haus Laboratories can arrive at your door in two days.
We're stalling the accessibility queen! Like her music, it will be about Gaga's Haus Laboratories embracing one's true self. "No self-acceptance message, no deal," she said to BoF. "In the world, I have a platform. God gave me this voice for a reason, I don't know why, I'm constantly asking myself that question, but like hell, I'm sure I won't put out a beauty brand that will drive insecurity and fear into people. It's about liberation." In support of her statement, she included various models in Haus Laboratories—male, female, genderqueer, and more."