Award winning sports wear

In September 2018, Reebok launched the Pure Move Bra a first-of-its-kind, technologically-advanced sports bra featuring proprietary Motion Sense Technology fabric that is able to respond to movement where and when wearers need it.

Now, at the conclusion ofits debut season, the PureMove Brahas not only become the most successful online U.S. apparel launch in the global fitness and lifestyle brand's history, but it also has received an outstanding six prestigious industry awards across the top fitness, lifestyle, technology, and consumer-focused media.

Topping the list of honors includes recognition by TIME as one of the "Best Inventions of 2018," and byPopular Science as a "Best of What's New 2018" award recipient; both marking the first time a bra of any kind has been recognized on either of these highly-esteemed annual lists.

Additional awards honoring the Reebok PureMove Bra include nods by: Shape,SELF, Runner's World and Women's Health.

In 2019, consumers can expect to see the award-winning Pure Move Bra in additional colorways, new designs and an extended size range.

For SS19, the PureMove Bra will be available in two new colorways – a Cold Grey and a bold teal colorway.

Both products priced at INR3999 are available for purchase online and through retail stores.

The SS19 PureMove Bra will feature the same design and key attributes from the FW18 season, including:

♦    Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

♦    Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

♦    Minimalist Construction: Comprised of only 7 unique pieces of fabric that result in a seamless fit.