Overcome Period-Phobia

In an increasing globalized world where women like you and I scramble for our favorite dark chocolate, green teas and Google concoctions that will keep period cramps at bay there is a segment in India that is still fighting with the most natural process of periods!

Even today 23 Million girls drop out of school each year due to lack of menstrual hygiene and period education, and we don't event notice.

With an aim to combat this, Whisper, a brand that has been working towards normalizing periods for the past 35 years and has used its voice in advertising to change the narrative around periods, launches #KeepGirlsInSchool.

The campaign comes as an important leg to meet their aim of reaching 5 crore girls in India by 2022 with their menstrual hygiene program.

The campaign focuses on raising awareness around lack of menstrual hygiene and its larger impact on girls and also brings the citizens of India together to act as a force for good.