Revolution of menstrual hygiene

Underlining its vision to alleviate women's feminine intimate and menstrual hygiene issues, Sirona announced its plans to spread out its operations to cities in south India.

The company, which is originally an online-first brand, is going to make its products available in offline markets in five cities by the Financial Year 2021.

With this announcement, Sirona envisions to drive healthier and sustainable choices for more women in feminine intimate hygiene care.

The company recently raised an undisclosed bridge investment from Indian Angel Network (IAN).

This investment is a precursor to their larger fundraise plans of up to $5 million by the end of the year where they already have early stage conversations and inbound investment traction.

Sirona plans to leverage the acquired funds to sustain the ongoing marketing and distribution expansion initiatives.

Sirona plans to sell its products to local distributors and chemists in south India to make them accessible to women anytime anywhere.

Though already popular among women, Sirona will also devise campaigns and advertisements to increase its visibility and encourage more women to adopt solutions like PeeBuddy, herbal period pain relief patches or menstrual cups.

Launched in 2015, Sirona has already sold over 20,00,000 units and witnessed high acceptance among people in metro cities.

Apart from providing effective solutions to travelling or working women, Sirona sticks to ethical manufacturing practices.

Using mostly biodegradable products like paper-based PregRX, or reusable products like silicone based menstrual cups, Sirona promises to decrease waste production significantly for a sustainable future.