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 A23 promises 100 days of fun with 100 surprises and a mega prize worth ₹1 crore

A23, owned and operated by Head Digital Works, is India's leading online rummy portal and the first-ever to launch the classic game on a website. With more than 70 million registered users, it is here with an exciting prospect for its players this festive season. The company has designed a 100-day-long rummy extravaganza - The Rummy Maha Mela - which is scheduled to begin on 5th October 2024 and continue till 12th January 2025. This event gives skilled rummy players the chance to showcase their talent and win up to ₹100 crores worth of prizes.

A23 has lined up luxurious prizes for its winners, including a BMW car, XUV700s, Royal Enfield motorbikes, gold coins, iPhones, and cash prizes. The Rummy Maha Mela is a unique celebration with its blend of challenges, tournaments and leaderboards that elevate the excitement for participants.

This mega event offers rummy lovers an opportunity to win big rewards while embracing the festive spirit. From daily challenges to bi-monthly tourneys, there are numerous cash prizes to be won.

The highlight is the offline mega-finale featuring the top 36 finalists from the online competitions. Every player will get a chance to compete in an offline format at an exotic destination, which will be revealed closer to the event date.

When asked to comment on this Rummy Maha Mela, Deepak Gullapulli, Founder & CEO of A23 (Head Digital Works), said, “Over the year, we have seen a positive response to online rummy in India. What better time than the festive season to bring more cheer to Indian families? Hence, we came up with the idea of the A23 Rummy Maha Mela, which gives us an opportunity to celebrate our loyal customers and rummy lovers. With this event, players can display their rummy skills and win big. The Mela is not only about celebrating the classic card game but also a chance for each player to win unmatched awards and experiences. We are all set to create a new benchmark in the world of online gaming with this event on the most trusted rummy platform.”

A23 is gearing up for this mega festival and has launched video campaigns on famous social media platforms like YouTube. It has also roped in several influencers to spread the word in their own unique way. Thus, apart from their official website and apps, users will get more information about the Rummy Maha Mela from various known faces, too.

About A23

A23 is one of the pioneers of the online version of the game Rummy in India and takes pride in being the first website to launch classical Indian rummy for enthusiasts. The goal of the brand has always been to foster an environment of inclusivity and healthy competitiveness through its online rummy games. It has strived to build a community of like-minded and passionate rummy players while encouraging skill-based professional gaming in the domain.