Renowned Author Shawn Vij Talks Corporate Success In His Upcoming Book Moral Fiber

"Should the purpose of corporations be directed to good? Or instead, should corporations focus solely on maximizing shareholder returns?

The answer is both. The times are changing and we are seeing a shift from Companies focusing more on people over profits. Millennials are demanding more from a customer and employee perspective.

People want to buy from companies that have a MORAL purpose grounded on human values. As Global Business Leader, Shawn Vij argues in his new book, Moral Fiber – A Practical Guide to Living Our Values, companies that anchor on a higher purpose achieve greater results. Yes, most companies are designed to make a profit but they are now adapting to meet new social and political expectations. We are starting to see a shift from cut-throat business to conscious capitalism as more millennials enter the workplace.

Companies are made up of people – diverse people that serve a diverse set of customers and communities. As Jamsetji Tata, founder of Tata Group once said, "the community is not just another stakeholder in the business but in fact the very purpose of its existence." We are seeing a shift where companies are taking a strong position and acting on their core values which come from listening to the collective voice of their diverse set of employees, customers and communities.

As Vij clearly states, "It is about 'being' a conscious business that raises the overall human condition." It is not about philanthropy, charity or corporate social responsibility but rather about always being a conscious business. It's about each of us doing the right thing always.

We all have choices. And it is upon employees, customers and communities to help reclaim and re-discover these values. We do this by starting both at work and at home. Reminding each other of the simple acts of human kindness, respect, fairness and inclusion.

Shawn Vij is an accomplished business leader who has over 25 years of Industry and Consulting experience. He has worked in various leadership positions for Ford Motor Company, Ernst & Young, VISA, Deloitte Consulting, Microsoft, and Intel Corporation. He holds an MBA from Purdue University; MS in Engineering from the University of Michigan and a BS in Mechanical Engineering from Michigan Technological University. Shawn was raised in the US Midwest and now resides in the Pacific Northwest.

His new book is Moral Fiber – A Practical Guide to Living Our Values.

Publisher: wileyindia.com

Available soon at all major bookstores & Amazon.in Amazon kindle Flipkart