Technology the key to success in market: Divya

Bengaluru:“Success comes easily to students equipped with technical skills”, emphasised Dr Divya Rangenahalli, Founder and CEO of Media Connect, during a conclave on agile marketing and rapid innovations by ISBR Business School in Bengaluru. She highlighted that a bright future awaits those who grasp the rapid advancements in technology and acquire marketable skills in today’s competitive landscape. During the conclave, Dr Divya Rangenahalli also noted the evolving nature of healthcare communication, citing the shift from doctors visiting homes to disseminating advice through online platforms like videos. She pointed out the effectiveness of organisations reaching out to people through strategic marketing approaches in this digital age.

Dr Divya Rangenahalli stressed the importance of constant research and analysis for students to comprehend market demands. She encouraged them to take the initiative and adopt a proactive approach to navigate the ever-changing market dynamics. Emphasising teamwork, dedication, and persistence, she advised students to stay focused and committed to their goals.

The seminar witnessed the participation of several industry experts, including Ankoor Dasguupta (Chief Marketing Officer, Shisham Digital Media Pvt. Ltd.), Ayushi Mona (Director of Marketing, SME Business & Direct at Delhivery), Anita Shankar (Founder, Astu CEO), Sridhar .N. Upadhya (Senior General Manager, Homelane), Dr. Anand Agrawal (Executive Director, ISBR Business School), Jayadip Sikdar (Consulting CMO, Prescience Decision Solutions), Shoan Shinde (Director-Global Marketing Impact Analytics) and Tanmay Batabyal (Head of Marketing, Niral Networks). The management and students of ISBR Business School actively participated in the seminar, gaining valuable insights into the contemporary trends and strategies shaping the marketing landscape.