Novel matrimonial site launched

Hyderabad: Promoted by Adidev Entertainment Private Limited, the country's first-of-its-kind matrimonial site 'Dil Ke Rishte' was launched in Hyderabad on Wednesday. With internet penetration on the rise, combined with low cost mobile data and cheaper cell phone instrument, people are searching their life partners on the go.

And to cater to these changing times and needs, Dil Ke Rishte has launched the unique video-biodata matrimonial profiles, which helps connect the two individuals and families better.

Speaking on the occasion, Suresh Nair, Founder, Dil Ke Rishte said, "Major goal is to restore the concept of Adam & Eve where both individuals will have liberty to choose their partners with least external influences. The process to register on 'Dilkerishte.com' is quite simple. One can upload a recorded video through a web or mobile cam or can opt for professional services, wherein a short video is made based on the profile of the person. The video later goes through the screening process and finally gets uploaded."

The unique attributes of Dilkerishte.com are: video calling without disclosing numbers; time-bound profile link sharing; online kundli and horoscope matching to check the compatibility between partners, etc. The portal brings new dimension in searching a partner online as one can witness the live personality of the alliance.

Many a times people don't trust whom they meet online and this way they will be able to meet the real person hassle-free. With advancements in technology, Dilkerishte.com plans to bridge the gap with innovative features like strict privacy policies and secured chats to respect the privacy of users and lastly the user has full control of what he/she wishes to disclose.

Approximately 60% of total volume of online matrimony is from south and hence Dil Ke Rishte thought that Hyderabad is the best place to begin. The density of population is high, acceptability ratio towards new product; education and tech friendliness are some of the driving factors of this city. In the next two months, company plans to spread wings in other southern states.