Rural tech & crafts mela at NIRDPR from Nov 29

Rajendranagar: As part of its foundation day celebrations, NIRDPR (National Institute of Rural Development and Panchayati Raj) will be organising 17th Rural Technology and Crafts Mela for five days from November 29 at its campus here. It will be inaugurated by Governor Dr Tamilisai Soundarajan.

Speaking to media persons, the Director General of NIRDPR, Dr WR Reddy, said that such melas were an effective platform for promoting products of rural artisans, craftsmen, SHGs and rural entrepreneurs. It would be an opportunity for people to appreciate and support the initiatives of talented women entrepreneurs from rural areas of our country. "Choosing to buy these unique products will go a long way in instilling confidence among these deserving women who have ventured into the world of entrepreneurship," he said.

The theme of this year's mela is 'Women Entrepreneurship.' The mela is successfully being conducted by NIRDPR since 2003. Over the years, the mela has played a vital role in changing the lives of numerous artisans, self-help groups and entrepreneurs from various parts of the country.

In line with the theme, over 185 self-help groups (SHGs) women and 350 SHG members from 24 states and 122 districts of the country have been invited to the mela to showcase their works this year. Respective State Livelihood Missions have taken steps to sponsor these women entrepreneurs.

The products which are going to be displayed at 200 stalls at this year's Mela include various traditional and rural products such as bamboo and wood crafts, jute and leather products, organic and millet products, traditional and tribal jewellery, clay and terracota products, brass and bell metal works, Madhubani & Mithali paintings, handloom and embroidery works, traditional pickles and papads, woollen and silk products, etc.

In addition, a variety of folk and traditional cultural programmes being organised during the Mela. Apart from local talent, various renowned cultural groups from various states, including artists from South Central Cultural Zones of Nagpur and Thanjavour, have been invited to enthralthe public by their skilful performances on this occasion.

In addition, various safety measures and public amenities, including a kid's play zone, have been taken up to ensure smooth conduct of the mela. The food court which has been created as part of the mela is unique as the local delicacies from various states are being served. The popular "Fish Festival" is being organised as part of the sub-event of the mela with the support of the National Fisheries Development Board. The event is co-sponsored by NABARD, NFDB, State Bank of India and DDUGKY partners.