Scoot to Rythu Bazaar, get kg onion for 40

Hyderabad: People are making beelines at Rythu Bazaars to pick up a kilo of onions for just Rs 40. Onions in the market have gone up to Rs 200 a kg and are hovering over around Rs 100 at present.

Ever since the State government started the scheme on November 28, the number of people visiting Rythu Bazaars has kept increasing manifold. One can purchase a kilo onion each day by producing their Aadhaar card. A customer can take subsidised onions between 4 pm and 7 pm. People are queuing up before the sale begins.

"The state government had entered into an agreement with local traders for supply onions at all Rythu Bazaars in the city and the scheme began on November 28. Around 20 quintals of grade-2 onion are being supplied to other Rythu Bazaars that includes Kukatpally, Alwal and RK Puram on a daily basis from Bowenpally yard market," said S Srinivas, Chairman of Bowenpally yard market.

Malakpet market received 90,000 quintals of onion on Wednesday, as against 6,000 quintals on Tuesday. Alwal Rythu Bazaar received 20 quintals of subsidy onion. "With this scheme, we have received a huge response from the people. Since November 28, we sold 29.7 quintals of onions," said Sai Kumar, Estate Officer, Alwal Rythu Bazar. He further said that they were noting down the Aadhaar card number and then providing the onion to the customer. This scheme would continue until we receive the onions from Egypt.

It's onions over a trip to Goa

Onions have again captured the narrative of the nation and shown who the king is! In the battle of choice between onions and a trip to Goa - guess who came up trumps?

While the social media is abuzz with memes and jokes on surging onion prices, AbhiBus, India's fastest growing online marketplace for bus ticketing, has caught people's fancy with an interesting offer.

The leading bus ticketing platform has introduced a scheme where the customers booking their bus tickets on Abhibus.com can participate in a contest where they could either win an all-expense paid trip to Goa, win an iPhone or an e-bike or 3kg onions. No points for guessing how popular the onion option is proving to be.

More than 54% opted for onions as their prize ever since the offer was up on December 10, while Goa option was chosen by 46%. Clearly customers are willing to place their bets on onions over Goa or other aspirational options – reflecting how onions shape their daily lives.

This Onion offer caught people's attention with no promotions at all. Every day AbhiBus will announce 20 lucky winners and will deliver the jackpot (3 kgs of onions) to their homes. Rules for participation are simple, anyone booking their tickets on www.abhibus.com between 10th Dec to 15th Dec can enter into the contest by selecting their preferred option.

Rohit Sharma, COO AbhiBus said, "AbhiBus is constantly innovating to provide customers with solutions and offers that meet their ever-changing needs including making travel fun and enjoyable. Our priority is to keep the customer in the centre to offer a strong customer support, fast no questions asked refunds using UPI. The contest around onions is an example of the customer centric approach and the response we are getting to it testifies our ability to meet customer needs"

Before this, whenever AbhiBus ran an offer that had Goa trip as a win option, it always trumped all other prizes on offer, but this is the first-time consumers relegated Goa to the second spot.